FROM SOMEWHERE - from waste to want!!

RECYCLING since 1997, is a creative sustainable fashion label run by Orsola de castro and Filippo Ricc. RE- Thinks the fashion industry's waste, reclaiming and up-cycling as a design solution to an environmental problem.

The designers are the founders and curators of the British Fashion Council ESTETHICA at LONDON fASHION Week.

Visit www.fromsomewhere.co.uk >>>

emesha

Emesha is committed to environmental issues. The fabrics collection are 100% natural, therefore fully biodegradable.

Emesha’s mission is to always look for new eco-friendly materials, use renewable resources, and recycle as much as possible. She aims to use recycled paper for letterheads and labels, and is looking to source the latest eco-friendly innovations in fabric design and dying techniques to create high quality and luxurious clothes for the modern woman.

Groovy Eco Fashion S/S 2011

The JoAnn Berman Spring 2011 Collection is a Kaleidoscope of Color

All about fashion-forward, eco-friendly styles, the JoAnn Berman Spring 2011 collection “N GOA-A-GO GO” took flight at New York City’s 2010 Fashion Week. A whirlwind of color, Berman took inspiration from the 1960s as she created colorful pieces in typical retro-style fashion.

Much like most eco-fashion today, the JoAnn Berman Spring 2011 collection did not reflect the use of a lot of hemp, but rather luxury and class. This year, the runway was overflowing with bursts of vibrant colors, clean geometric lines, A-line dresses, digitally printed mesh dresses and tribal patterns.

Check out the gallery for the psychedelic eco-chic flair you’ve been yearning for in your wardrobe.

KUYICHI

Kuyichi’s keywords are tough, sexy and nonchalant, which is reflected in the jeans and the fashion for men and women that the brand is known for.

In 2000 the founders of Kuyichi, NGO Solidaridad, were looking to introduce organic cotton in to the clothing and fashion industries. Following their experience with the development of fair trade organic coffee and fruit in Latin America, they had discovered that the cotton industry was causing pollution that also resulted in poverty among indigenous Amerindians and factory workers. Solidaridad decided to make a change.

First, it tried to convince the major players in the denim industry to use more organic cotton, and to improve the working and living conditions of its staff in developing countries. At the time not one of the brands showed an interest in change and as a result Solidaridad decided to start its own fashion brand in response. In 2001 Kuyichi was born.

Ten years after its launch, Kuyichi has grown into a trend-setting jeans label, which is also at the forefront of what it likes to call the ‘Organic Revolution’. In cooperation with MADE-BY, Kuyichi is constantly working to clean up its production process and increase its use of sustainable materials.

Nearly half of all Kuyichi’s tops are now made from organically grown cotton, while the jeans use a 40% blend. Kuyichi produces its collections in Turkey, Peru, Tunisia and India, with some production in China and Italy.

Kuyichi continues to innovate and is exploring and developing new sustainable production processes and materials, including recycled polyester, Tencel®, spare denim and hemp.

Today Kuyichi has more than 200 points of sale in the Netherlands and is also available in more than 500 stores across Europe as well as in Australia, and a number of other countries.

Fin oslo

Fin Oslo was founded in 2007 with the vision of introducing high fashion collections which is in addition where environmentally sustainable.

All Fin collections are 100% carbon neutral and are made from organic materials such as cotton, bamboo, baby alpaca, milk and silk.

Dusty colors, flowing volumes and attention to detail have led to a strong identity, visible through the collections.

They count Keira Knightley and Kate Bosworth amongst their high-profile fans.

Is available in leading fashion boutiques worldwide.

Ksubi 2011 Eyewear Campaign

Aussie Eyeware brand ‘Ksubi’ taps models Heidi Harrington, Jann Cruraszkiewicz, Dion Antony, Rose Smith and Bambi Northwood-Blyth for their latest and unusual ad campaign lensed by Kane Skennar.
‘Ksubi’ introduces its ‘Ksubi 2011 Eyewear Collection’ titled “Eye, Eye” that includes eleven shades and seven frames available in different styles including 50s inspired glasses, digital printed florals and classic aviators along with few sci-fi styles for both men & Women. The models are seen wearing only the glasses with accessories like hats and hessian bows in this crazy and unusual ad campaign.

Visit http://www.ksubi.com/shop-online/ >>>

The Better Way to Wear an Animal

You have so many T-shirts, we hear MoMA’s doing a retrospective. So the last thing you need is another one, right?

But Mika Organic will convince you that there’s room for one more. The elegant collection of hemp and organic cotton tees and dresses made in Williamsburg by Mika Machida is unlike anything currently hanging in your closet.

Using water-based inks, Machida screen-prints creatures (whale, flamingo), plants (dandelion), and habitats (forest), rendering her designs nearly animate: straps imitate antennae on the butterfly blouse, and a top’s loose-hanging sleeve adopts the billowy motion of an elephant ear.

The Japan-born designer is inspired by animal picture books, and a percentage from each sale of her ethical creations (surprise, they’re eco) is donated to the Wildlife Conservation Network to protect endangered species. Consider it a contribution to both your wardrobe and the world at large.

Available online at shopmikaorganic.com

The new collection of EMMA WATSON collaboration with PEOPLE TREE

People Tree creates Fair Trade and organic clothing and accessories by forming lasting partnerships with Fair Trade, organic producers in developing countries.

Emma Watson’s final collaboration with People Tree has launched with a spring preview. Here’s what Emma Watson said about designing the collection…

“I designed the collection last year after I’d started university in the US. Safia, People Tree’s founder, and Misato, People Tree’s designer, came out to work with me in Rhode Island.

Together we decided on all the colours, fabrics, shapes and craft skills. Most of all, we took care to design a really wearable collection that truly celebrates the traditional skills of People Tree’s Fair Trade groups around the world.” Emma Watson

The full collection will launch on February 28 to celebrate Fairtrade Fortnight.

Launch the new collection of EMMA WATSON! >>>

All-in-one?

Hello everyone!

The other day I discovered a soap that is supposed to translate in to a shampoo, a toothpaste, floor cleaner and some other things I don't remember.

It seemed shocking and me for one just bought it since I have a phobia for sulfates (which basically dries out your hair, skin etc. It's unfortunately used as a main inexpedience for most cleaning products such as shampoo, toothpaste, soap since it has oil solving properties).

The line of soaps is from a American brand, the family originates from Germany, and is Fair Trade products with a very high percentage organic products. With each package you also get wisdom words while showering. My favorite quote this time is:

"Humankind has not woven the web of life. We are but one thread within it. Whatever we do to the web, we do to ourselves. All things are bound togheter. All things connect" -Chief Seattle

The soap I choose is smelling like peppermint and is lovely as a body soap, still haven't dared to use it as a shampoo and especially as a toothpaste. It just seems horrible as a toothpaste and there is no fluoride which my dentist says I got to have.

Wanna give it a try?

Visit Dr Bronner's website >>>

Organic obcession

Hello eveyone!

In this blog we will cover the organic fashion field and open up your world to alternative ways on living. We are situated in Milan, Italy so post about events will take place here =) We hope you will enjoy!

la vie en vert